prime SEO services

Content is King in search engine optimization. The search engines prefer text; high volume, high-quality content linked to your business will assist you in several important ways. First, a site primed with high-quality content of interest to site users will give them a purpose to stay and a reason to come back. After all, the reason they came to your site was to obtain information. 

Second, you will receive the added benefit of serving up precisely what the search engines want – content. Search engines will have more data to store about your business and products; that information will translate straight into the ranking they give your site for related keyword phrases.

In the Competitive Research phase, we often find that the client’s site is falling behind its competitors in the amount of indexed content. In those cases, this stage of the process takes on additional significance.

Following the addition of new, high-quality content, we tackle on-page optimization. 

• Page Titles – We ensure that your site's page titles lead off with your targeted phrase for that page and then follow with your company name.
• The prominence of Targeted Keyword Phrases – It is not enough to have your keyword phrase(s) somewhere on the web page. The placement and importance are given to them also affect your search engine placement. For example, leading off the site's first paragraph with your keyword phrase gives it more weight than burying it halfway down the page in the middle of a paragraph. 
• Using larger font sizes and bolding the text - Fonts and colors can also emphasize its importance and positively affect the page's ranking for that phrase.
• Site Map – Generating a site map that includes a well-organized list of links to all the essential pages of your site and incorporates a text link to the site map on your home page is the ideal way to make sure that all the site's pages are indexed by the search engines when they visit the subject site. Google's Search Console is ideal for this purpose.
• ALT and META data – These are tags not seen by the site's users; they are embedded in the site's code. ALT tags refer to the text that describes an image — words that you see pop up as you mouse over some images. In optimizing your company's name, an ALT tag placed behind the image of your company's logo is ideal. Meta tags are lines of code included in the uppermost section of your site's code. They communicate the page's subject matter and relevancy to the search engines. Further, the short description of your site included in some search results is pulled from the home page's meta information and should, therefore, be used to the site's success.
• Technical SEO – Several important technical issues impact SEO efforts that need to be verified and corrected if needed. These incorporate site speed, website safety, and mobile responsiveness.

The reporting done in the opening phase of the campaign is performed again at monthly intervals, post-optimization. Rankings, site traffic levels, social signals, and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.

IMPORTANT NOTES:

Time Frame

It can take a while for the search engines to index a site and the rankings to change. For some search engines, the lag time between the work and observing the results can be as long as six months. Clients need to be patient and have realistic expectations concerning the time frame required with organic (the natural, non-paid results) search engine rankings. 

Suppose the business demand for increased search engine prominence is greater. In that case, Prime SEO Services recommends adding a pay-per-click (PPC) campaign to the marketing mix to bridge the time. PPC campaigns such as Google's Ads can be set up in a matter of days, providing immediate results.

Rankings Guarantees

We at Prime SEO Services cannot guarantee any specific rankings for specific phrases. There is no way to guarantee a particular placement within the organic search results of any search engine. 

Prime SEO Services optimizes a website to be as appealing as possible to the search engines, utilizing only white hat tactics. Specifically, Prime SEO's recommendations would assure that the site is easily crawlable, primed with keyword-rich content, enjoys inbound authority links, gives a great user experience, and is examined and refined based on its performance against our established goals. These are techniques that have proven over time to be effective SEO strategies for our clients.

Be very cautious about any SEO company that promises specific rankings.

Content Development

We perform the SEO work, including minor adjustments to the site's existing content/text, emphasizing the targeted keyword phrases. We make recommendations on new content; the writing of any new substantive content is the client's responsibility. 

We are happy to write website content for you if writing the new content is not quickly done within your organization. We then take your words and make our non-substantive changes to them, to maximize its effectiveness. If you do not want us to make these minor changes to the site's text, please let us know.